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  • Writer's pictureAnnie Ianko

Podcast Marketing: Do’s and Don’ts for Your Business

It has been a while since the first time we heard about a Podcast. You can produce a Podcast or just listen to it but you are most likely familiar with that term.

A podcast is a simple way to listen to new information while doing other things, and yes, there is plenty of new information and different topics available.

Now going to the point, I am sure you know our lives are full of do’s and don’ts and that is something that we all have been taught since we were little kids. But how to know what is “doable” or “undoable” regarding a Podcast? Well, since I want the best for you, here I am going to give you a list.

Do’s when Podcasting

  1. Pick a topic: you want to focus your content on a specific subject during each podcast. Do not try to cover a bunch of random topics.

  2. Be consistent: you must be consistent about your publications, being regular is a key factor to have happy and loyal followers that will notice the commitment you have with them and your project, and that way they are going to also be loyal to you and your brand. Keep in mind that connection is probably what you are looking for. Ideally, you can do it once a week, and trust me, when you get used to it you are not going to feel it is too much.

  3. Measure your success: data, data, data. You should check how many listeners have you had, what they want, what they like, and what to do again. You can track the numbers of downloads, shares, time spent on your podcast, and sales related to the time of publishing it.

  4. Invest: you want people to be comfortable when listening to you, and even when you do not need to invest in a recording studio, your sounds must have high quality. People don’t want to listen to a bunch of undesirable sounds and struggle to try to understand what you are saying. You just need to go to an electronics store and ask one of the associates to help you.

  5. Stay casual: unless your podcast is about super technical/scientifically content, you do not want to sound super serious for your audience. Your voice is the main focus; try to keep a nice and positive tone, such as if you were talking to a friend.

  6. Duration: your podcast can last as long as you want it but I highly recommend you not make a super long podcast because you are going to lose your audience’s attention at some point. Keep it entertaining and simple and mostly be consistent about the length in every podcast.

  7. Have guests: it might bring a different point of view or provide an expert opinion. Having a conversation with an expert will increase the credibility and the level of interest people can have in your podcast. Having a guest is a good way to create brand awareness indirectly, it could be a very entertaining and dynamic conversation.

Don’ts when Podcasting

  1. Don’t try to sell: when you start being a salesperson your listeners get bored and most probably would stop listening to you. You can show your knowledge and talk about the benefits of certain products, but you don’t want to say people need to get this or that to improve their lives, it is better to give examples of situations where a certain product is going to be useful.

  2. Don’t ramble on: if you start to ramble on people will probably stop listening to you or -in the best-case scenario- will fast-forward part of your content, probably struggling to find the part that is interesting for them. You want people to enjoy the time they spend listening to you.

  3. Don’t be unprepared: it is not about having a transcript of what you are going to say, it is about having a certain level of knowledge of the subject you are going to cover and how you are going to bring your brand to that topic.

  4. Don’t forget to enjoy: podcasts are meant to be joyful for everyone. If you do not feel comfortable about what you are doing people are going to notice it and you will lose them.

A podcast is an excellent tool for your business, creating a podcast is a simple way to reach more people creating brand awareness without the need for a direct sales marketing strategy.

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