• Annie Ianko

Read This if You Want to Increase Your Customer Base

"How can I increase my customer base?"


For generations, business owners have been puzzled by this age-old question. Companies could only impact consumers who strolled through their doors before the Internet. Businesses can now contact clients practically anywhere and go to great lengths to increase their customer base.


Businesses are focusing more on retaining existing consumers and attracting new ones. A 5% increase in customer retention can result in a 75% increase in client lifetime value. Customers familiar with your products or services are more likely to purchase from you again and add more value to your organization over time.


Even with contemporary technology, business owners still struggle to find successful strategies to gain and keep new clients. As a business owner, you need to identify the most effective method to optimize lead acquisition and customer retention if you want your firm to succeed.


While marketing and sales teams are essential for acquiring and engaging customers, customer service teams help grow and keep customers by providing a pleasant experience. This effort keeps clients coming back for more, allowing for upselling and cross-selling opportunities.


This article offers advice on growing and retaining your business using tried and true methods.



Deliver Outstanding Customer Service

This may seem self-evident, but many businesses fail to provide great customer service. In fact, according to studies, 60 percent of customers have ceased doing business with a company because of subpar customer service. Customers expect perfection, and a minor blunder might result in customer attrition.


Engaging with needy or unhappy consumers should not be considered a duty or even fair. However, your team should see these customers as a way to expand your customer base. Customers who feel that your organization is invested in their success will be more likely to purchase your items again if you respond to their requests promptly.


Customer service has a huge impact on customer retention. Any business owner desires a steady influx of new customers. However, if your customers are happy and return to you, your business can thrive even with few customers. Having clients on retainer or who buy from you frequently provides a level of stability in your income, allowing you to leverage your financials to expand even more.


Customer Advocacy Should Be Encouraged.

It might be challenging to attract new clients to your company, especially if unfamiliar with your product or service. Customers are wary of advertisements, and most of them will not be convinced purely by your ads (content marketing does a great job, but we will discuss that later). Instead, customers must believe that your organization is committed to and connected with their objectives.


Utilizing your customer advocates is one of the most sufficient ways to develop trust with new leads. These clients provide references and testimonials, which increase the legitimacy of your company in the eyes of new customers. Even if your customer advocates aren't referring new leads directly, ask them to give you a testimonial or a review. Most prospective buyers will trust internet reviews and testimonials as much as personal recommendations.


You can arranged an automated email sequence that goes out one or two weeks after your product or service has been purchased that allows customers to respond by leaving a review or a testimonial.


Amazon employs the same methods, and if we are all being honest here, we check out those star reviews before buying anything!


Take Into Account your Web Access

Many small business owners focus on quicker, easier, or cheaper methods when they first start looking for clients. Investing in traditional marketing methods such as billboard ads, radio commercials, or direct mail can be time-consuming and expensive.


But in today's digital landscape, a well-designed website can be a powerful tool for attracting new clients. A well-designed website allows you to market your business to a broad audience at little or no cost.


If you have a website, bear in mind that your brand is visible to anyone with internet access; nevertheless, not everyone utilizes the Internet in the same way.


The world is a big place. When you have a website, you automatically have an online presence that anyone can access anywhere. And since the world is now a global economy, your website opens you up to the entire globe if you can do business globally. This is a huge opportunity (and challenge) that you don't want to miss out on.


Personalize the Onboarding Process for your Customers.

The next few moments after a consumer makes a transaction with your company are crucial in the customer's journey. If customers have trouble utilizing the product or comprehending the user training, they may abandon it in favor of a more user-friendly option.


The key to offering reliable, real-time support is to make your customer care personnel accessible to your customers. This difficulty can be solved by tailoring experiences for each user in your customer onboarding program. Rather than taking a one-size-fits-all strategy, have your staff go out to your clients to see if they have any particular wants or aspirations. If you're selling a retail item, make sure your customer service information is prominently displayed on the package, so customers know how to contact you if they have a query.



Look for Opportunities to Collaborate with Other Companies.

Your ideal customer will already have business contacts with other companies, which presents a fantastic opportunity.


You can not only reach a new client base but also provide more to your clients by working with other companies that offer comparable services.


For example, if you own a gym, you can begin working with nutritionists or doctors and receive referrals. If you own a dancing school, you can form alliances with other educational institutions in your area, for example.


Some of the best ideas for products and services come from outside the box. You get access to a broader network of potential customers by working with other companies. Still, you also get access to a fresh set of ideas and capabilities that can help you expand your reach and offerings. And in a world of tight margins, every advantage you can find is worth exploring.


For example, when Iris International originally debuted, we concentrated solely on content and created partnerships with other marketing companies that handled advertising, design, and other services. We now have less reason to work with external alliances as we have developed into a full-service agency. However, we still reach out to partnerships not directly in the marketing sector.


Final Thoughts

As you experiment with different ways, keep track of where your clients are coming from and which sources provide the greatest value.


You can then continue to refine your strategy or scale up successful actions to expand your consumer base even further. Of course, you can reach out to us to design the perfect content marketing campaign for you!