Targeted Content Marketing: How to Create Content for Busy Professionals
Blog writing in 2020 is a great way to get more eyeballs to your website, build authority in your niche, and position yourself as a valuable resource. Unfortunately, not everyone (especially busy professionals) has the time to read through all your blog posts.
Thanks to their high purchasing power, busy professionals are some of the most in-demand target audience by many online marketers. But getting their attention and making them read your blog posts is not a walk in the park because they have little time to spend online.
But with just a few content writing tips you can leverage this demographic. Consider the following when creating content for busy professionals.
1. Know and Understand Your Target Audience
You know you’re targeting busy professionals. But this information is not enough. Where do they work? How do they spend their free time? Which social media platforms do they use?
Not all busy professionals are the same, so you’ll want to take your time and interact with your audiences as well as hold surveys and interviews to get this information. Before you begin writing content, be sure to identify what your target audience needs. This will help you focus your content creation on a specific niche which is considered more valuable.
2. Grab Attention with the Headline
Busy professionals are skimmers. Your headline is the first impression that will either capture their attention or send them clicking to other sites. Therefore, it needs to be emotive and offer a promise to solve their specific problems.
Your headline also needs to be unique, specific, and urgent. These qualities capture the audiences’ attention to click on your content and even share it. Don’t forget to include your focus keywords in the headlines.
3. Write Useful Content
Most busy online users scour the internet to find quick and easy solutions to their various problems. Your 2020 content should, therefore, recognize and solve these problems.
For example, if you own a beauty website, you can write a blog about “how to apply makeup quickly in the morning” or “how to maintain a glowing skin with easily available home products”. Such content not only offers time-saving solutions but are also easy to fit in a busy schedule.
Make your posts as informative as possible, and don’t be afraid to write long-form content as they’ll help you get a high SEO ranking.
4. Utilize Visuals
Generally, people notice visual elements of a post before the texts. Visuals are more engaging and memorable so they can help pique a reader’s interest quickly. This is especially useful when targeting busy professionals.
Visual elements will also increase your blog’s ranking and help with social media sharing. As a rule of thumb, ensure you have at least one image for every 350 words. If you can’t create your visual content, you can get free and professional pictures from free stock photo sites like Pixabay or istockphoto.
5. Make the Content Clear and Concise
Unless you’re writing is academic, avoid using technical terms in your content. Ensure that your sentences are short and straight to the point. Most importantly, avoid fluff. Busy professionals are smart and don’t have time to waste on content that beats around the bush. They immediately notice when you are sounding fluffy and move on to another site.
Additionally, it’s important to use keywords to make your content search-friendly, but avoid keyword stuffing as this makes your content unreliable and even lowers your SERP rankings. Your content creation in 2020 should also be free of grammatical and spelling errors. Ensure you edit your work after writing before you use online grammar checkers like Grammarly.
6. Use an Appropriate Style
To attract busy professionals, your content should be direct and powerful. To achieve this, your word choice, sentence structure, and style need to be action-oriented.
Always use active voice in your writing rather than passive voice as it emphasizes the action. You should also write strong and authoritative sentences by using powerful words, for example, using “sales rocketed” instead of “sales grew”.
7. Evoke Emotions in Your Writing
All viral content have an emotional influence that connects with its target audience. Your audience is more likely to share your content if it arouses their emotions. Nonetheless, make sure to stick to positive emotions because they are shared more than content that evokes negative emotions.
8. Connect With Your Audience Through Feeds
Content marketing shouldn’t stop at your site. You want your audience to read, comment, and share your content as well as rank high on search engines. This means that you have to reply to every readers’ comments as soon as possible and create discussions around the posts. Remember, busy professionals are not always online, so take advantage of the little engagement you get.
9. Create Evergreen Content
You need to create content that would be relevant over time. For example, content like “how to write a blog” will still have the same procedures years to come. Even better, busy professionals will easily find it at their convenience – you don’t have to keep churning out similar content.
High-quality evergreen content will grow your audience and spike your traffic numbers. What’s more, your audience can refer to your blog posts years after publication.
10. Create Powerful CTAs
What do you want your target audience to do after reading your posts? If you want your readers to buy a product or service or come back and read more of your content, you need to come up with a compelling call to action. Put yourself in the readers’ shoes when coming up with a persuasive call to action.
Create Great Content for Busy Professionals in 2020
Whatever your target audience, effective content creation in 2020 is important to build traffic to your site and improve your SEO rankings. Thus, you need to do thorough research on your niche to create valuable content that helps your readers. Besides, you need to update content on your website regularly to keep your readers’ attention.
Visit our blog for more information about content creation.