We live in the digital era. Everything happens remotely online. Regardless of the business you are in, a prospective buyer will first visit your website before making an informed decision on whether or not to spend money on your product or services. Forbes, The Economist, and The Entrepreneur swear by the effectiveness of a brand new website.
A compelling website has a massive impact on your success. However, even if you have one up and running, you should not rest on your laurels and call it a day. An old and outdated website will hardly do the work, and as technology evolves and improves, you need to meet your prospective clients where they are.
So building a new website should be on top of your priorities list for 2022. If you are still not convinced, here is a complete list of why.
Credibility
A professional website will automatically increase your organization’s credibility. Having a website is no longer an option; if you opt to go without it, you run the risk of people questioning your legitimacy as a business. However, a brand new website that promotes user experience is easy to navigate, and clearly communicates quality information to the audience will help your business stand out from the crowd.
Authority
A website that includes posts on recent industry developments and trends, cites statistics and relevant data, will increase your leads and improve your reputation as an authority in the field. People are more inclined to trust authority figures, and when the time comes to consider their buying options, they will turn towards your brand.
Branding
A website will act as the platform where you can tell your brand’s story and connect with your audience on a more personal level. Branding is far more important than marketing. Making your presence known is one thing; making your brand stand out is another. A website can showcase your brand and identify what makes it so unique, valuable, and important. By showing who you are and what you stand for as a business will help you differentiate from your competitors.
Leads
Leads are the number one reason why you should have a website, and better leads can only result from a new and revamped website. With some intelligent use of SEO, skillful persuasive writing, and UX addition, your ideal buyers will be able to find you online. Admittedly, a new website does not come free, but when done correctly, it will have a positive ROI.
Organic Traffic
If you want more people to find you when they are not actively looking for you, a website is ideal for driving your organic traffic. Increase your Authority Based Domain and harness the power of effective SEO, and you will be able to reap the rewards in terms of organic traffic.
Customer Service
A new website will allow you to incorporate new methods of reaching out to your customers. You may include a FAQ page, or use chatbots and live chat options for better and higher quality service. Customers will be able to find the answers they are looking for effortlessly and seamlessly thereby improving the overall user experience. Allow for meaningful conversation to take place and you have a win-win situation.
Updates
A new website will give you the opportunity to include new updates on your products and services. Since your prospects can reach your website 24/7 you can easily keep them informed on upcoming events, special offers, discounts etc.
Gives You The Opportunity To Expand
A website gives you the opportunity to expand your business beyond the confines of your physical location. As more and more people reach your website, you will acquire clients from different states and perhaps even different countries as well. Without a website, you will be missing out on an entire global market and will be forced to locally operate.
Tips To Create A Great Website
When creating your new website, you need to make sure that you follow these tips.
● Do not overcomplicate the design
● Make the design unique and eye-captivating
● Optimize your website for mobile users
● Make it easy to navigate and invest in UX writing and design
● Include an About Us Page
● Include Customer Testimonials
● Use pictures, videos and infographics
● Ensure that your readers can communicate with you
● Remeber to use SEO
● Your content is King, so make it a great one
● Consider site load times
● Use Accurate titles, descriptions and meta descriptions
What Next?
Websites are compelling but only if you can create a stellar one! Iris Writing is now a proud Wix Partner reinventing businesses with new great content and unique websites. Contact us today and find out more about our services! If you are a writer, join our Iris Writing Academy and we will show you all the secrets towards fantastic websites and better leads!